Chef’s Choice Launches New Hybrid Sharpener Line

Chef’s Choice Launches New Hybrid Sharpener Line

March 14, 2010
Scott Mindeaux, Editor

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For Immediate Release: Contact: Valerie Gleason

610-268-0500, ext. 124

Chef’sChoice® Launches New Hybrid™ Sharpener Line

Geared Towards The Quality And Budget Conscious Consumer

March 14, 2010; Avondale, PA—Targeting the budget-conscious consumer by combining affordability with the signature high quality and advanced technology associated with the Chef’sChoice brand, EdgeCraft will launch its new line of Hybrid™ sharpeners with the introduction of the Chef’sChoice® Diamond Hone® Hybrid™220. It will be introduced at the International Housewares Show in Chicago, IL this March 14-16.

The introduction of Chef’sChoice’s new Hybrid™ sharpener coincides with the companies’ 25th Anniversary which marks the launch of its first electric sharpener in 1985.

The launch of the new Hybrid™ line also reinforces Chef’sChoice’s leadership role in the sharpener market as the only manufacturer to provide advance technology knife sharpeners in all three sharpener categories which include: professional, fully electric powered sharpeners; the Hybrid™ category, featuring sharpeners combining electric powered and manual sharpening; and manual sharpeners which include a variety of hand held units ranging from two stage guided Diamond Hone® sharpeners to diamond coated sharpening stones.

Chef’sChoice’s new Hybrid™220 provides razor sharp edges with advanced Hybrid™ technology, which effectively combines electric and manual sharpening. Featuring two stages, an electric powered stage for sharpening and a manual stage for honing, the Hybrid™220 couples its two-stages with precise bevel angle control to provide a super sharp, arch-shaped edge that is stronger and more durable than conventional “V” shaped or hollow ground edges.

Featuring 100% diamond abrasives as well as precise bevel angle control it delivers a superior 20 degree edge that utilizes the Chef’sChoice perfected Criss-Cross™ sharpening technology to apply an extremely sharp double bevel edge with microscopic “teeth” along the entire cutting edge. These tiny teeth provide the super sharp “bite” to the edge and work to engage and stabilize the food for effortless cutting.

The Chef’sChoice Criss-Cross™ sharpening technology uses diamond abrasive wheels that simultaneously sharpen into and out of the knife’s edge on each side of the blade for a superior, burr-free razor sharp edge with a durable arch-shaped finish. On opposite sides of the edge, the sharpening lines combine to form the Criss-Cross™ pattern that shapes the microscopic teeth. Stage one sharpens the edge and sets the initial bevel using larger diamonds. Stage two, featuring micron-sized diamonds completes the second bevel and delivers an ultra sharp, long lasting arch shaped edge. Stage two can be used without turning on the machine to maintain the edge as well as resharpen serrated knives.

The Chef’sChoice Hybrid™220 incorporates the company’s signature diamond abrasives. Diamonds are preferred for their superior sharpening and wear characteristics over other sharpening materials. Diamond abrasive wheels will hold their shape indefinitely (unlike ceramic wheels or cross-sticks which quickly lose shape) and can sharpen any metal alloy. Diamonds are also the most durable abrasive and will last and last. Chef’sChoice diamond abrasives will not load up with sharpening debris like ceramic wheels and there is no messy water or oils needed for sharpening.

The Hybrid™220 is fast and easy to use, no guesswork. Safe for all quality knives it is compact and can be stored in a drawer or kept on a countertop. Assembled in the USA, it will be available from leading department, cutlery, hardware, specialty and cookware stores, mail-order catalogs and online retailers at a suggested retail price of $39.99 USA and $49.99. Shipments began this March 2010. For further information, call (800) 342-3255 or visit www.chefschoice.com.

Headquartered in Avondale, PA, EdgeCraft Corporation is celebrating its 25th Anniversary this 2010. Launched in 1985 with the introduction of its model 100 electric sharpener, which was immediately acclaimed worldwide for its performance and quality, the company now offers more than 100 models of the most technologically advanced sharpeners and over 100 product trademarks as well as a rarely granted registered trademark from the U.S Patents and Trademark Office for the highly recognizable design of its top-selling electric sharpeners. In addition to sharpeners, EdgeCraft is renowned for its high-quality cutlery, food slicers, waffle makers and mixes and hot beverage products marketed in 60 countries around the world under the Chef’sChoice® brand.

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Chef’s Choice is a brand that I personally know and love. When I was the manager of the Sur La Table Cooking School at Pentagon Row I became very familiar with this brand. From knife sharpeners to kettles to waffle makers, Chef’s Choice is a name you can trust. It is also the name I trust when it comes to purchasing a knife sharpener for your home or professional kitchen.

In addition to consumer based knife sharpeners, Chef’s choice also makes commercial grade shaprpeners for those kitchens that get more use of their knives than the regular home cook. This year Chef’s choice celebrates their 25th Anniversary. It was back in 1985 that they introduced their first electric sharpener. Today at the International Home + Housewares Show in Chicago, they are introducing their new Hybrid™ sharpener.

The launch of the new Hybrid™ line also reinforces Chef’sChoice’s leadership role in the sharpener market as the only manufacturer to provide advance technology knife sharpeners in all three sharpener categories which include: professional, fully electric powered sharpeners; the Hybrid™ category, featuring sharpeners combining electric powered and manual sharpening; and manual sharpeners which include a variety of hand held units ranging from two stage guided Diamond Hone® sharpeners to diamond coated sharpening stones.

220HYBR1

Chef’sChoice’s new Hybrid™220 provides razor sharp edges with advanced Hybrid™ technology, which effectively combines electric and manual sharpening. Featuring two stages, an electric powered stage for sharpening and a manual stage for honing, the Hybrid™220 couples its two-stages with precise bevel angle control to provide a super sharp, arch-shaped edge that is stronger and more durable than conventional “V” shaped or hollow ground edges.

The Hybrid™220 is fast and easy to use, no guesswork. Safe for all quality knives it is compact and can be stored in a drawer or kept on a countertop. Assembled in the USA, it will be available from leading department, cutlery, hardware, specialty and cookware stores, mail-order catalogs and online retailers at a suggested retail price of $39.99. Shipments began this March 2010. For further information, visit www.chefschoice.com.

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