Thursday evening marked the pre-Grand Opening celebration for Sur La Table and their newest store located in South Coast Plaza. While the store was open to the public it was a party for Friends & Family of Sur La Table to help celebrate the opening.

Upon first glance of the outside it is a slight departure from previous Sur La Table’s in that the exterior was primarily in Black and White. The awnings and decor gave the exterior a distinct Parisian look. Once inside your eyes don’t know where to look. Everything from cookware to tableware to linens to pastry tips, if you can think of it, Sur La Table has it. That’s the magic about walking into a Sur La Table. It’s the variety and assortment that they offer that sets them apart from other kitchen/cookware retailers. In addition sales associates who have a passion for cooking just like you.

The store layout is full, but there is plenty of room for moving up and down the aisles of this new store. The main cashwrap area is in the center of the store like many of their other store layouts. As you walk into the store you have cookware to your right and ceramics, linens and glassware to your left. Behind the cashwrap area is small electrics and foods. In the far right corner you have cookbooks and bakeware, while the left corner has home and kitchen goods.Directly across the cashwrap to the right is cutlery.

As I mentioned earlier, tonight’s opening was a Friends and Family event. Friends and coworkers, Tim and Jennie came with me and Jennie brought a friend, Claudine! It was a fun evening with food provided by Zov’s Bistro. We each walked out of the store a little poorer tonight, but happier!  Claudine, Jennie and Tim had lots of questions tonight and answering their food and cooking questions brought me back to Sur La Table in Pentagon Row in Arlington, VA.  I was on the sales floor in-between cooking classes helping customers and helping them make the best decision for their cookware needs. I felt very much at home there. If you didn’t know it, you might have mistaken me for an employee if you overheard my conversations this evening.

If you get a chance this weekend go to South Coast Plaza West where it will be air-conditioned and where you can walk into Sur La Table and explore. Talk with a store associate about what your cooking passions are and if you are new to cooking, ask them what tools you might need to help you in your culinary journey.

Special thanks to Tia (Store Manager), Stephanie (District Manager). Will (Clientele Specialist) and Carol Wertheim. Thank you for welcoming us into your home, we look forward to coming again and again!

Sur La Table
South Coast Plaza – West Wing (formerly Crystal Court)
1st Level across from the Apple Store
333 Bear Street
Costa Mesa, CA 92626

[Show as slideshow]

12►