I was reading an article on BrandWeek.com and there was an article called “How Technology Is Changing the Rules at Retail.”

Here is an except from a section of that article called Paperless Future:

If media diversification and proliferation continue apace, marketers can expect feature ads as we know them to disappear over the next five years. Coupons will go paperless and coupon delivery will occur in-store and in-aisle—literally at the point of purchase. Shoppers will deploy mobile devices to seek out and “pull down” messages ranging from recipes to promotions as they shop the store.

Consumers hungry for recipe ideas or product recommendations can text or “tweet” friends, and visit “foodie” social media sites and blogs for inspiration as they walk store aisles. Traditional ad formats will yield to the immediacy and brevity of vehicles like Twitter tweets, which enjoy the boost of enhanced credibility from peer group product champions.

Do you Twitter while you shop? Have you ever Twittered or IM’d a friend for a recipe idea while walking down the aisles of Ralph’s? Me personally, I think I have twittered that I was in the store, but the most I have ever said is that I saw a cute guy in line or something! I usually have a good idea of what I’m buying once I’m at the market. I have also used CellFire, a digital coupon application on the iPhone.

By the way, the cute iPhone cupcakes are from an entry at last year’s Ignite NYC II event.  Nick and Danielle Bilton won The Cupcake Decorating Championship at that event.

Photo Credit: woohome.com