LeWhif Makes Its Debut in Paris Today, I Think…
April 29, 2009
Scott Mindeaux, Editor
1 Disguised Foodie commented on this...
Scott Mindeaux, Editor
1 Disguised Foodie commented on this...
Remember LeWhif, that breathable chocolate I blogged about a few weeks ago? Well today was supposed to be their World Launch Day in Paris.
I was told that my order (placed April 10) would ship a few days ahead of Launch day so that we might participate in Launch Day activities by photographing and video taping our experience with LeWhif.
Well, LeWhif sent me an email today (not a few days ago, today – World Launch Day) saying my order is delayed due to demands on manufacturing. That’s really too bad. Hope your Launch Day was a success.
As soon as our order arrives, we’ll make sure to let you know how this chocolate wonder is with our taste testers standing by.
108 views
















I tried it. The amount of chocolate powder inside is ridiculous. You can whif 1-2-3 times, and the sensation is… empty – it feels less chocolaty than breathing.
Great marketing, great concept, but very poor execution, and even less chocolate. I predict it will flop.
So what do you think? Please leave a comment!