I don’t know why I’m all a-gog (sp) about Le Whif, probably just cuz it’s different. I placed an order with them cuz I wanted to try one out and have a couple of friends try them out as well. I got an email from a Tom Hadfield, who I assume is in their marketing department there at LaboGroup. He sent me the following:

Dear Scott,

We would like to thank you for your recent Le Whif order.

Le Whif becomes available to the public for the first time on April 29th. As one of our first customers, we would like you to be enjoying your Whif as soon as possible. For this reason we have decided to send to you this first order several days before it goes on sale in Paris. We will email you again when your order ships, within the next two weeks.

What we would like to ask in return, is that, when you whiff for the very first time, you film yourself – or simply take a picture. We will create a way for you to upload your film or photo onto our website, www.lewhif.com, and hope to share to the world how the world whiffs, or at least how the world whiffed on the very first day of whiffing. This is all voluntary of course. But it would be a great way for us to put a name to a smiling face.

Finally, below you’ll find a list of answers to questions that have been appearing on blogs and in newspapers around the world. We hope this will be helpful.

Please let me know if you have any further questions.

Yours sincerely,

Tom Hadfield
LaboGroup
www.lewhif.com

The extraordinary international reaction to the idea of Le Whif, which we will be selling from April 29, has led to several misconceptions about what it exactly means to whiff, in the sense of breathing chocolate into your mouth using Le Whif.  Here are some questions we see frequently in the media and on blogs around the world:

Do you whiff through the nose?
No, not with Le Whif. Whiffing, with Le Whif, means to place Le Whif between your lips and inhale, through your mouth.  Fine chocolate powder leaves Le Whif, enters your mouth, and remains there.

Does chocolate enter your lungs?
No.  Inhaled particles larger than about 10 microns in diameter fall out of the air before entering the lungs.  Gravity and inertial impaction make these particles fall out of the air and land in your mouth and throat.  The particles of chocolate in Le Whif are much larger than 10 microns in size, so they cannot enter your lungs.  Further, the design of Le Whif is such that, when you breathe, particles are directed from the inhaler to the sides of your mouth, and not to the back of your throat.  This assures that, not only do particles remain in your mouth, they land where you taste them best.

How can there be no calories if there is chocolate in your mouth?
The total mass of chocolate powder in Le Whif is about 200 milligrams.  This amounts to less than 1 calorie of chocolate.

How do we practically consume chocolate in Le Whif?
A single puff from Le Whif normally puts about 50 milligrams of chocolate in your mouth.  This means that from a single Whif, you can enjoy up to four puffs of chocolate.  Between puffs you can close Le Whif and put it in your pocket, pulling it out again minutes, or hours, later.  The chocolate remains contained and protected in Le Whif between uses.

Is there any special caution to using Le Whif?
Yes, when you open Le Whif, by pulling the two ends horizontally, make sure to keep it horizontal.  Open, whiff, and close, while keeping Le Whif horizontal relative to the ground. We show this movement on the packaging – because if you open Le Whif and hold in vertically, powder will fall out.