Jack, now out of his coma has changed the company’s logo too. As you recall during the SuperBowl ad, Jack is accidentally hit by a bus and Phil, one of his VPs, takes temporary control of Jack In The Box.

We have since then seens various commercials bringing us up to date on Jack’s condition. The last release shows Phil hovering over Jack’s bed and whispering to him that his is changing the name of the chain to Phil In The Box.

Just then, Jack wakes up and the words JACK’S BACK show up on the screen while Jack says he’s got work to do.

JitB will be transitioning to the new logo with packaging, store signage, website along with new food offerings and restaurant makeovers.